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How Augmented Reality in e-Commerce Can Deliver a More Enticing Shopping Experience

Online shopping is rapidly evolving, and one of the most exciting changes on the horizon is Augmented Reality (AR). Augmented Reality is a technology that combines digital elements with the real world, creating a shopping experience like no other. 

So, today let’s explore how AR is transforming online shopping: 

How AR Makes Online Shopping Better

Augmented Reality brings several cool features to online shopping:

  • Virtual Try-On: Imagine being able to try on clothes, makeup, or accessories without leaving your home. AR lets you do just that! You can see how products look on you in real-time, helping you make confident buying decisions.
  • Product Visualization: Ever struggled to picture how a piece of furniture would fit into your space? AR helps by placing virtual objects in your environment, so you can see exactly how they’ll look and fit.
  • Instructional Guides: Some products come with complex assembly or usage instructions. AR provides step-by-step guides, making it easier to set up or use your purchases.
  • Brand Engagement: Brands are using AR to create fun and immersive experiences. Shopping isn’t just about buying stuff; it’s about engaging with brands in exciting new ways.

Why AR Is Awesome for Online Shopping

Using Augmented Reality in Ecommerce has a bunch of benefits:

  • Boosted Sales: Stores using AR have seen a whopping 29% increase in conversion rates, according to a study by Shopify. When you can see products more clearly, you’re more likely to buy.
  • Fewer Returns: Virtual try-ons reduce the chances of returns. You can confidently purchase items you’ve virtually tried, which means fewer disappointments.
  • Happier Shoppers: AR makes shopping more fun and interactive, leading to happier customers who are likely to shop with the same store again.
  • Stronger Brand Connections: AR isn’t just about products; it’s about creating memorable brand experiences. Brands using AR technology are building stronger connections with their customers.

What’s Next for Augmented Reality in Ecommerce

The future of AR in online shopping is incredibly exciting:

  • Virtual Shopping Malls: Picture a virtual mall where you can browse and buy products from different stores, all from your couch.
  • Personalized Recommendations: AR can offer tailored shopping suggestions based on your past purchases and preferences, making your shopping experience even better.

Latest Stats on AR in Online Shopping

Let’s take a quick look at some mind-blowing stats that show how AR is taking online shopping to new heights:

  • In 2023, the global AR market is set to hit a staggering $171.09 billion.
  • The AR market in online shopping is expected to grow by an impressive 43.5% from 2022 to 2028.
  • 60% of shoppers are more likely to buy a product if they can try it out using AR.
  • An incredible 72% of consumers are willing to pay extra for a product if they can experience it with AR.
  • Surprisingly, 29% of shoppers have already used AR for online shopping.
  • The most popular AR features in online shopping include virtual try-ons, product visualization, and instructional guides.


Redington Online is at the forefront of this AR revolution in online shopping, and they’re making the whole experience even cooler. With AR, they’re turning your usual online shopping into an immersive adventure that’s interactive and tons of fun. 

And guess what? This isn’t some passing trend; it’s the future of online shopping, and Redington Online is leading the way. So, if you’re ready to supercharge your shopping experience, dive into the world of AR, and get ready for a shopping journey you won’t forget!

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