Key Takeaways:
- Motorola is redefining B2B value with feature-rich smartphones at competitive prices.
- Moto G, Edge, and Razr series comes loaded with features such as ThinkShield security, near-stock Android experience and 5G connectivity for every business need.
- Retailers benefit from better ROI, upselling potential, and reliable supply through Redington.
Of all the Android phone brands in the market today, there is one brand that has steadily redefined its value, performance, and trust — Motorola. The brand has its share of highs and lows in the Android market throughout the years, from its revolutionary Moto G budget models to the resurrected Razr line, which brought flip phones to the masses. Motorola has always been a consistent player. This blog highlights Motorola’s evolution for business and why retailers and partners should not miss this smartphone opportunity.
The Power of Motorola for Business
Motorola’s philosophy has always been to be a true partner to their enterprise customers, not just being a vendor or supplier. The brand has enabled the B2B enterprise market with devices like the Motorola G35.
What Makes Motorola a Smart Bet for B2B Players?
The narrative around Motorola has significantly changed, with the company doubling its global shipments between 2020 and 2024, registering a record high 15% CAGR, securing seventh place in the World’s largest smartphone brand by volume.
The numbers show the brand’s commitment to affordability, performance, security, and manageability, offering a diverse portfolio to their customers.
The Motorola lineup offers premium features at a fraction of the cost, making it a smart investment for tech retailers. Lately, their focus has shifted to providing AI-powered digital security layered in all their models. Additionally, they provide robust security updates, zero-touch enablement, policy control, and remote device management. From ultra-budget to premium Motorola 5G phones, they offer a comprehensive portfolio to meet every user and business need.
Key Features to Look For
As a retailer, whether you are selling or stocking up, the devil lies in the details. Some of the key features to look for include:
Android experience
Your customers expect the latest technology that Android offers, and Motorola provides a near-stock Android experience, meaning your customers are free from bloatware, receive faster updates, experience reduced vulnerabilities, and enjoy better performance.
Battery life
Your customers look for phones with long battery life. The G-series, especially the Motorola G35, offers better battery life stretching beyond the 5000mAh mark. This endurance can be a key selling point for field personnel and travelers.
Security
Motorola offers enterprise-grade protection with its ThinkShield, which is a unified endpoint management and data privacy solution that protects your customers’ smartphones 360°. This enhanced protection safeguards devices against phishing, malware, and other cyberattacks.
5G
In the era of cloud and high-speed transactions, 5G is becoming a necessity. Motorola’s 5G phones ensure your customers stay ahead in the connectivity curve.
Support
Backed by Redington’s robust distribution and support network, you can have peace of mind while selling or stocking up your inventory.
Product Portfolio
Redington Online currently features three standout Motorola devices, each tailored to meet unique business needs.
Moto G
The Moto G series is a perfect blend of affordability, durability, and reliability. Devices like G35 are built to endure everyday operations with ease.
Moto Edge
The Moto Edge offers flagship performance, perfect for power users. With premium displays, fast processors, and 5G connectivity, Edge is a smart investment in efficiency and speed.
Moto Razr
The Moto Razr models are the foldable ones, offering style and innovation to your premium customers. This is a perfect choice for customers looking for statement phones who want their style reflected in the brand.
Strategies for Retailers
Here are some tips that can help you, whether you are a tech retailer or a reseller, streamline your inventory and maximize profits with Motorola.
- With a diverse portfolio, you can customize your selling strategies based on regional demands, customer profiles, and seasonal shifts.
- Motorola offers premium phones and budget pricing, which is a win for your customers. You can strategize your margin by customizing bundling, offering extended warranties, and adding accessories to boost revenue.
- With Redington’s robust supply chain, you don’t have to worry about delays and stockouts. You will have the required stock on hand to meet your customers’ needs without locking up your working capital.
- Motorola products offer upselling opportunities where you can convince businesses looking for budget G-series to upgrade them to premium flagships.
- Highlight Motorola’s strengths — battery life, OS, security features, and post-sale support.
- Leverage data from customer buying patterns to identify high-margin models and upsell potential that fits the right customer profile.
Final Thoughts
Motorola is carving out its name once again in the B2B mobile market after many years. This demonstrates its consistency and offers purpose-driven solutions to its customers.
Motorola is expanding its presence in verticals such as logistics, education, healthcare, and retail in India, presenting a golden opportunity for retailers to align with the brand. In a sea of seamlessness, Motorola smartphones offer a unique blend of performance, affordability, and scalability, winning in both consumer and tech retail sectors.
Ready to Transform Your Retail Strategy?
Ready to explore how Motorola can transform your retail strategy? Visit Redington Online to discover exclusive partner benefits.
